Vi Badal Raha Hai... Taiyaar Rahiye: Shah Rukh Khan Is the Face of What Comes Next

Change is here at Vi, and this time, it is about much more than a new look. We are stepping into an exciting new chapter with a refreshed identity, a renewed sense of ambition, and Shah Rukh Khan joining us as the face of our new campaign. With our campaign, “Vi badal raha hai... tayaar rahiye”, we are giving you a glimpse of what is coming next without revealing all our cards just yet. So, if you have been wondering what is changing at Vi, here is everything you need to know.

A New Look That Reflects a Bigger Ambition

You may have already noticed something different about our logo. Our familiar yellow visual particle has evolved into a fuller, rounder, and more dynamic 3D sphere, which now sits at the top of the ‘i’ in Vi.

This may seem like a small change, but it represents a bigger shift in how we see our future. The new sphere brings greater depth and movement to an element you already recognise, reflecting the energy and optimism we are bringing into this next phase.

For us, connectivity will always be at the heart of what we do. But we also want to go further, creating experiences, possibilities and propositions that make your everyday life more rewarding.

Shah Rukh Khan Is Joining Us

And what better way to signal this new energy than by welcoming Shah Rukh Khan as the face of our new campaign? Shah Rukh Khan represents many of the qualities we want to bring to our new phase: energy, ambition, optimism and an ability to connect with people across generations. His association with Vi adds another exciting dimension to our transformation.

You will see him as the face of our “Vi badal raha hai... tayaar rahiye” campaign, which is intentionally designed to leave you curious about what comes next. We are not revealing everything just yet. Consider this your first glimpse.

What Can You Expect from the New Vi?

Our refreshed identity is only the beginning. Over the coming weeks and months, we will bring this evolution to life through new campaigns, strategic launches, and experiences across our consumer touchpoints.

We are continuing to focus on network expansion, innovation-led offerings and experiences that put you first. Our ambition is to evolve from being simply a telecom provider to becoming a partner that helps you discover more possibilities, with connectivity as the foundation.

What Changes for You Today?

While we are changing and evolving, you do not need to change anything. Your existing Vi number, SIM or eSIM, plan, price and benefits continue as they are. Your bundled benefits, including OTT subscriptions where applicable, also remain unchanged. You can continue using the Vi app, website and existing customer support channels just as you do today. The change you see is the beginning of something bigger; not a disruption to the experience you already know.

The Next Chapter Is Just Beginning

Our new identity captures where we are going: upwards, forwards and towards more possibilities. And with Shah Rukh Khan as the face of our new campaign, a dynamic new visual identity and an ambitious roadmap ahead, we are ready to make this next chapter count.

You have seen the new look. You have met the new face of our campaign. Now, there is only one thing left to say: Vi badal raha hai... tayaar rahiye. There is much more coming your way.