DND Information and Complaint Registration

Our Customer who do not want to receive commercial communication can register to Do Not Disturb (DND) services.

Customer has option to register themselves into Fully Block & Partially Block categories or select various modes communication or selecting day or time preference.

There are various options for customer to register DND services i.e. through our website, by sending SMS to 1909 (toll free), by calling dedicate IVR 1909 (toll free), through our App or TRAI DND APP 2.0.

The registration of DND service will be done at real time, however it will be effective at 24hrs.

Kindly click on below link to get keyword for registering your preferences.

DND Preference Keyword

A customer can complaint against Registered Telemarketer or Unregistered Telemarketer if receives unsolicited commercial communication (UCC) after 24hrs of registration of DND services. Complaint can be made within 3 days of UCC, however complaint can be registered up to 7 days of UCC received for record purpose.

Customers need to provide the ‘telephone number’ or ‘header’ of ‘call’ or ‘SMS’ as the case may be along with short description of such call or message along with the date of receipt of such call or message.

For registering complaint through SMS, please use the below syntax:

"UCC Content, XXXXXXXXXX, dd/mm/yy" to 1909.
UCC content is brief or exact verbatim content of the UCC
XXXXXXXXXX is the telephone number or header of the SMS, from which the UCC was originated.

Dd/mm/yy is the date of receipt of UCC

The telephone number or header and the date of receipt of the unsolicited commercial SMS may be appended with such SMS, while forwarding to 1909, with or without space after comma.

A.Registered telemarketer:

Offence Category Consequence
First offence Penalty
Second offence Penalty
Third offence Penalty
Fourth offence Penalty
Fifth offence Penalty
Sixth offence Penalty, all resource disconnection and blacklisting for 2 years

Please note that the penalties are graded and increase with every valid offence/violation.New Penalty will be imposed from the date of New Regulation as applicable.

B. If customer’s number is reported/found to be used for unsolicited promotional activities:

1. Upon valid first offence number will be put on usage capping** for 30 days and notice to UTM for explaining their reason.

2. Second Offence number will be put on usage capping** for 180 days.

3. Upon Third offence all numbers for the UTM shall be disconnected and blacklisted for next 2 years & subscription denied.

DND complaint registration form


tele marketer type

Sender ID

Sender /Header ID signifies the sms code from which you have received the sms . (e.g. VM-BAJAJF / BP-LNKART)

Please enter sender / header ID in correct format.

Promotional Communication (Unsolicited Commercial Communication)

(Mention only a short note within 99 characters about the SMS or Call details from telemarketer and without special characters)


date of receiving the SMS/Call from tele marketer

select the services for which you have received promotional message


Enter the text from the above image