At Vi, we believe being a VIP shouldn’t be limited to a select few. Vi Pe Sab Hain VIP brings this belief to life by reinforcing a simple promise: everyone on Vi is important and deserves to experience the upgrades, benefits, and better experiences that Vi continues to bring.
Following the launch of its refreshed brand identity, Vi has unveiled a new ad film starring Shah Rukh Khan as part of its “Vi Badal Raha Hai, Tayaar Rahiye” campaign. Titled “Vi Pe Sab Hain VIP”, the film uses humour and Shah Rukh Khan’s larger-than-life persona to turn the conventional idea of VIP treatment on its head.
In the film, Shah Rukh Khan assumes that Vi’s latest upgrades and offerings have been introduced especially for him. As one benefit after another unfolds, his confidence grows, until he discovers the truth: these upgrades and benefits are for everyone on Vi.
Built around the core philosophy of “Vi Love All” and the distinctive thought “Vi Pe Sab Hai VIP”, the ad film powerfully captures Vi’s commitment to putting all its customers first. Vi makes every customer feel valued and recognized, and its exclusive rewards, entertainment, and privileges are accessible to all.