Giving Social Street a Competitive Advantage
The Social Street is an Integrated Advertising Agency that provides branding, marketing, and advertising services to brands. This includes social media marketing, SMS campaigns, outdoor publicity, events and promotions, etc.
Business Challenge
• The Social Street needed to run a contest for a leading FMCG brand across 8 states, in 9 languages. The contest logics were geography-based, time-based and incident-based • They needed a technology partner to integrate the required services and help run the campaign end-to-end, while keeping the solution cost within the available campaign budget
Our Solution
• We provided Social Street with a solution on our Hosted IVR (Interactive Voice Response) platform, which included PCN (Pre-Call Notification), OBD (Outbound Dialling), Bulk SMS and a reporting tool, along with the integration of a customer web application • The solution implemented with PCN and OBD had a 10-digit virtual number, unique to Vi Business • Our expertise in handling and configuring complex IVR logics, along with our wide range of product options helped address the problem
Business Impact
• The Social Street was able to save around 20% to 25% of the total project cost • The agency can now undertake projects with complex logics and pan-India deployment • With Vi Hosted IVR capabilities, The Social Street can now focus on acquiring more campaigns from customers
To know more about how we can help your business, request a call back or reach out to us directly at 1800 123 123 123
