Question 1

1. Does Vi Business RCS require an internet connection to work?

Accepted Answer

Yes, our RCS messages are delivered over the internet and require users to have an active data connection or Wi-Fi. This enables the delivery of rich media content and real-time interaction features that go beyond traditional SMS.

Question 2

2. Can I personalise RCS messages for different user cohorts?

Accepted Answer

Absolutely. Our RCS messages allows dynamic content and cohort-based targeting, enabling personalised messaging based on user preferences, behavior, or location.

Question 3

3. Does Vi support APIs for RCS integration into our CRM or marketing stack?

Accepted Answer

Yes, Vi supports API-based integrations for brands looking to connect RCS services with their existing CRM or automation platforms for seamless campaign execution.

Question 4

4. Is there a template (message content) approval process in Vi Business RCS?

Accepted Answer

Yes, Vi Rich Communication Service requires message templates to be approved before execution. This process ensures that only legitimate, non-spam content reaches users, safeguarding customer trust and platform integrity. From a brand’s perspective, the approval mechanism also ensures that only relevant, pre-vetted messages are sent through the brand's verified header, maintaining consistency and protecting brand reputation. The approval is largely automated, with 85-90% of templates getting approved in real-time.

Question 5

5. Can RCS messages be delivered to iOS users?

Accepted Answer

Currently, Vi Business RCS is primarily supported on Android devices via the Google Messages app. iOS support is a work in progress. Vi is actively working with Apple on the integration to enable RBM functionality for iPhone users.

Question 6

6. Is there a minimum volume or spend commitment to start using Vi Business RCS?

Accepted Answer

No, there isn’t any specific volume threshold defined. However, the volume commitment and commercial terms are decided on a case-to-case basis. Please get in touch with our enterprise sales team for the same.

Question 7

7. How can we get more lead conversions from RCS communication?

Accepted Answer

To drive higher lead conversions, the RCS message should be made more engaging and interactive. This can be achieved by using rich media (images, videos, carousels), clear CTAs (like “Book Now” or “Know More”), and deep integrations with Google apps like Google Maps (for store directions etc.) or Calendar (for appointment booking reminders etc.). Additionally, Web View can be used to embed lead forms, product pages, or payment gateways directly within the message - allowing users to complete actions without leaving the chat, significantly boosting conversion rates.

Question 8

8. What is Trans24 in Vi RBM, and how can it benefit my business?

Accepted Answer

Trans24 is a unique offering by Vi that allows brands to send unlimited (subject to fair use policy) transactional RBM messages within 24 hours while being charged for only one message. Unlike standard RBM, which is typically used for promotions, Trans24 enables real-time delivery of critical service messages - like payment confirmations, delivery updates, support responses, and more - using rich media and interactive formats.

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