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MSME Growth Insights Report 2025 | Digital Maturity & Strategies by Vi Business MSME Growth Insights Report 2025 | Digital Maturity & Strategies by Vi Business

200000 MSMEs have completed the digital assessment

elevate your business with India’s largest digital maturity study

get solutions, insights & strategies tailor made for your business

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key insights

message from CBO

spread of MSMEs

about DMI

future of MSMEs

MSME RFN Stories

MSME Growth Insights Study 2024

iconkey insights

iconmessage from CBO

iconspread of MSMEs

iconabout DMI

iconfuture of MSMEs

iconMSME RFN Stories

a sneak-peek of key insights from 1.6 lakh MSMEs

Slide 1

46%

focus on device security to support remote work

Slide 2

80%

digital solutions for growth, HR, and data management

Slide 3

43%

plan to boost digitalization budgets in 2025

Slide 1

46%

higher turnover linked to digital maturity, showing digital focus.

Slide 2

80%

increase in “digital customer engagement” in 2024

Slide 3

43%

key to MSMEs with ₹100 Cr+ turnover that are standing out.

back img
Arvind Nevatia
Arvind Nevatia Chief Enterprise Business Officer,
Vodafone Idea Limited

the undeniable power of MSMEs in India

India's MSME sector isn't just about scale-it's a dynamic engine of growth, innovation, and resilience. With 59.3 million registered MSMEs-68% concentrated in just 10 states-and a near-even urban-rural workforce split, the sector mirrors the economic and demographic diversity of Bharat.

India's MSME sector isn't just about scale-it's a dynamic engine of growth, innovation, and resilience. With 59.3 million registered MSMEs-68% concentrated in just 10 states-and a near-even urban-rural workforce split, the sector mirrors the economic and demographic diversity of Bharat.

Credit access for micro and small enterprises has improved from 14% to 20%, reflecting rising financial inclusion and the expanding footprint of digital solutions.

This year's Vi Business #ReadyForNext MSME Growth Insights Study takes that story forward-offering a sharper view of where digital transformation is accelerating and how patterns vary by age, gender, and region.

Recognised as India's largest digital advisory for MSMEs, Vi Business has engaged with over 2 lakh enterprises-focused on real solutions that empower customers, enable smarter workplaces, and build resilience for tomorrow.

We invite you to explore the insights, signals, and strategic shifts that are redefining India's MSME landscape-and powering a more inclusive, future-ready economy.
Let's keep moving forward. Let's be ready for next.

read more

spread of MSMEs in India's Economy

turnover statistics

25 Cr jobs
30% of India's GDP
2nd largest employer after agriculture
36% of manufacturing Gross Value Added
46% of India's exports(including Cable Landing Stations)
top 10 states top 10 states

top 10 states

Total registered MSMEs (in lakhs)

Maharashtra
84.1
Uttar Pradesh
69.2
Tamil Nadu
52.0
West Bengal
45.0
Karnataka
42.7
Madhya Pradesh
40.7
Gujarat
36.7
Rajasthan
36.7
Bihar
35.1
Andhra Pradesh
33.1

sector-wise breakdown

manufacturing
20%
trading
45%
services
35%

enterprise breakdown

micro
630.52 Lakh
small
3.31 Lakh
medium
0.05 Lakh

DMI: Digital Maturity Index

what is DMI?

DMI a.k.a Digital Maturity Index is a measure of a business’ digital maturity, developed by Vi Business. It is made of 3 key components:

digital customers
top MSMEs use digital solutions for growth, HR, and data management.
digital workspace
Collaboration, productivity & secure remote working solutions.
digital business
Leveraging digital tools to grow, scale & optimize business processes.

age-wise DMI

56.7
above 60
64.0
40 - 60
57.0
30 - 40
57.2
below 30
Mid-career entrepreneurs show the highest digital maturity, driven by stability and greater readiness for technology adoption.
dmiDeskMap dmiMobMap

DMI wise top 10 states

top 10 states

DMI across regions

62.9
South
57.4
West
57.1
East
55.8
North
Mid-career entrepreneurs show the highest digital maturity, driven by stability and greater readiness for technology adoption.

gender based DMI breakdown

dmiFemaleImg
57.4
57.7
dmiMaleImg
The digital maturity gap between men and women entrepreneurs is nearly closed, highlighting digitalisation’s role in promoting gender equality.

sector wise digital maturity index 2025

financial services
66
transportation
62
retail
62
tourism & hospitality
60
healthcare & social work
60
logistics
60
energy & utilities
60
manufacturing
60
telecom
56
professional services
53
IT & ITaS
62
media entertainment
59
mining
58
construction
57
agriculture
54
education
52
DMI a.k.a Digital Maturity Index is a measure of a business’ digital maturity, developed by Vi Business.
It is made of 3 key components:

sector-wise insights

  • IT-ITeS
  • Financial
  • Transportation
  • Construction
  • Media & Entertainment
  • Agriculture
  • Mining
  • Education
  • Manufacturing
  • Toursim & Hospitality
  • Retail
  • Energy & Utilities
  • Logistics
  • Professional Services
  • Telecom
  • Healthcare & Social Work

industry overview

IT-ITeS MSMEs led the 2024 DMI across all pillars.

Tech focus, regulations, and customer expectations boosted maturity.

IT-ITeS

overall DMI

last year

current year

59
63.3

pillar-wise performance down

current adoption levels down

customer

53.8
60.9

workspace

61.2
64.6

business

60.4
63.3

current adoption levels

52%

workforce collaboration

50%

customer engagement

42%

customer service

industry overview

Large firms (50%+) adopt device security, while smaller firms lag behind.

Firms with revenue below ₹10 Cr lack adequate security measures.

financial

overall DMI

last year

current year

52.5
62.3

pillar-wise performance down

current adoption levels down

customer

48.5
59.4

workspace

54.6
64.5

business

53.3
62.0

current adoption levels

51%

workforce collaboration

44%

device security

42%

device security

industry overview

Ranks 3rd in digital maturity among 16 sectors.

52% use digital tools for customer outreach, 43% for supply chain

Transportation

overall DMI

last year

current year

58.1
61.4

pillar-wise performance down

current adoption levels down

customer

53.5
59.4

workspace

60.8
64.5

business

58.6
60.1

current adoption levels

49%

device security

49%

workforce collaboration

48%

customer engagement

industry overview

Ranks 4th in digital maturity, improving across all pillars.

IoT adoption for fleet management: 42% in large firms, 38% in smaller firms.

Construction

overall DMI

last year

current year

57.8
61.4

pillar-wise performance down

current adoption levels down

customer

52.3
60.9

workspace

60.0
60.0

business

59.2
62.3

current adoption levels

40%

customer Engagement

40%

customer service

39%

device security

industry overview

Cloud-based workforce collaboration adoption rises.

41% of firms under ₹50 Cr use cloud solutions.

MediaEntertainment

overall DMI

last year

current year

60.3
59.4

pillar-wise performance down

current adoption levels down

customer

54.5
59.4

workspace

62.5
60.9

business

60.8
59.3

current adoption levels

41%

workforce collaboration

40%

customer engagement

40%

customer service

industry overview

49% adopt data security; 44% implement disaster recovery.

IoT adoption for fleet management: 36% (small firms), 65% (large firms).

Agriculture

overall DMI

last year

current year

56.0
59.5

pillar-wise performance down

current adoption levels down

customer

52.0
58.9

workspace

57.8
60.0

business

57.0
59.8

current adoption levels

47%

device security

42%

cloud

41%

digital security

industry overview

62% of MSMEs will focus on digitalizing operations in 2025.

Only 13% prioritize digital customer engagement.

Mining

overall DMI

last year

current year

58.6
58.5

pillar-wise performance down

current adoption levels down

customer

52.6
55.4

workspace

60.3
65.5

business

59.3
60.8

current adoption levels

58%

device security

43%

customer engagement

43%

customer service

industry overview

Digital adoption is below industry averages across three pillars.

44% use endpoint security, while only 29% secure data access.

Education

overall DMI

last year

current year

54.7
56.1

pillar-wise performance down

current adoption levels down

customer

49.9
54.5

workspace

56.7
56.4

business

55.9
59.3

current adoption levels

37%

device security

34%

customer engagement

34%

digital security

industry overview

49% of MSMEs digitalized operations, with 64% planning further expansion.

IoT fleet management adoption is stable across firm sizes.

Manufacturing

overall DMI

last year

current year

59.9
56.6

pillar-wise performance down

current adoption levels down

customer

53.7
55.0

workspace

62.6
59.5

business

61.3
55.5

current adoption levels

78%

IoT

44%

digital security

42%

device security

industry overview

46% use device security, while only 20% adopt digital security services.

68% of large firms implement endpoint security.

Toursim

overall DMI

last year

current year

54.9
56.2

pillar-wise performance down

current adoption levels down

customer

51.4
54.9

workspace

57.1
57.3

business

55.3
55.0

current adoption levels

46%

device security

39%

workforce collaboration

37%

customer engagement

industry overview

Strong digital growth; 48% use disaster recovery services.

78% of large firms and 41% of smaller firms adopt IoT for payment

Retail

overall DMI

last year

current year

51.7
61.0

pillar-wise performance down

current adoption levels down

customer

47.4
59.9

workspace

54.0
64.5

business

52.4
58.9

current adoption levels

58%

device security

47%

cloud

44%

IoT

industry overview

Digital workspace adoption is highest, with 59% using endpoint security.

Digitalized business operations remain low at 23%.

Energy & Utilities

overall DMI

last year

current year

55.8
55.5

pillar-wise performance down

current adoption levels down

customer

50.8
50.5

workspace

57.9
55.0

business

57.2
60.0

current adoption levels

38%

device security

31%

digital security

26%

connectivity

industry overview

Cloud adoption is the lowest among digital tools at 33%.

60% of MSMEs plan to focus on digitalizing business in FY25.

Logistics

overall DMI

last year

current year

60.1
55.2

pillar-wise performance down

current adoption levels down

customer

54.2
54.5

workspace

62.2
58.0

business

61.9
56.0

current adoption levels

45%

device security

37%

workforce collaboration

35%

customer engagement

industry overview

Ranks lowest in DMI; only 23% engage digitally with customers.

64% plan to increase digital budgets, focusing on workspace and operations.

Professional Services

overall DMI

last year

current year

55.3
40.8

pillar-wise performance down

current adoption levels down

customer

49.4
40.5

workspace

59.0
40.5

business

55.7
42.7

current adoption levels

38%

device security

28%

cloud

25%

customer engagement

industry overview

55% of MSMEs will increase digital budgets in 2025.

71% will focus on digitalizing business operations.

Telecom

overall DMI

last year

current year

56.1
54.8

pillar-wise performance down

current adoption levels down

customer

52.1
53.5

workspace

57.9
58.2

business

57.0
54.1

current adoption levels

54%

device security

39%

workforce collaboration

38%

customer engagement

industry overview

Ranks 11th in DMI; 42% plan to boost digital budgets in 2025.

Device security adoption stands at 45%, digital security at 35%.

Healthcare & Social Work

overall DMI

last year

current year

55.7
55.8

pillar-wise performance down

current adoption levels down

customer

51.3
54.1

workspace

57.8
57.9

business

56.6
57.2

current adoption levels

45%

device security

38%

workforce collaboration

35%

cloud

future of MSMEs

Cybersecurity
– a digital concern

MSMEs face rising cyberattacks, often without awareness of the threats, creating serious risks. Strengthening digital infrastructure, cybersecurity awareness, and compliance is crucial, with most MSMEs prioritizing cybersecurity for the future.

icon

43%

of all cyberattacks target small businesses, making MSMEs a key focus for cybercriminals

icon

55%

of those MSMEs that faced cyberattacks were not aware of type of attack they encountered

icon

83%

of MSMEs recognize cybersecurity as a critical technology focus for the next three years.

icon

39%

of MSMEs reported being sure they faced cyberattacks

rise of AI

in India among MSMEs

AI adoption is rising among India’s MSMEs, helping improve efficiency, customer engagement, and market opportunities. However, financial constraints, complexity, and lack of expertise limit wider use. Stronger education, tailored solutions, and ecosystem support are needed to unlock AI’s full potential.

top 3 AI use cases
top 3 AI concerns

customer service chatbots

Automating support to provide quick, 24/7 responses, reduce workload, and enhance customer satisfaction.

marketing campaign optimization

Leveraging AI to analyze customer behavior, personalize campaigns, and maximize ROI.

content generation

Creating blogs, product descriptions, and social posts faster, cutting costs while maintaining quality.

financial constrains

Automating support to provide quick, 24/7 responses, reduce workload, and enhance customer satisfaction.

technology complexity

Leveraging AI to analyze customer behavior, personalize campaigns, and maximize ROI.

lack of technical expertise

Creating blogs, product descriptions, and social posts faster, cutting costs while maintaining quality.

MSME ReadyForNext Stories

Group Shaman

Corporate postpaid plan

automotive retail

DMI score : 89

the beginning:

For Shaman Group, communication is the backbone of sales, service, and operations. Leadership sought a reliable telecom partner to ensure seamless connectivity between teams and customers across locations.

business challenge:

Shaman group faced key challenges in seamless employee communication and consistent customer engagement. Across departments—sales, service, and operations—there was a critical need for a reliable connectivity partner to enable regular customer interactions, efficient query resolution, and smooth vendor coordination.

the digital shift:

Using Vi Business Corporate Postpaid Plans Shaman Group streamlined internal coordination and enhanced customer engagement. Over two years, their digital maturity jumped to 89, revenues increased by 4X times, while mobile connections scaled up by 10X.

img
icon

voice of customer

“By enabling our ground force with Vi Business corporate postpaid plans, communication and tracking became seamless leading to enhanced productivity”

Group Shaman

Corporate postpaid plan

automotive retail

DMI score : 89

the beginning:

For Shaman Group, communication is the backbone of sales, service, and operations. Leadership sought a reliable telecom partner to ensure seamless connectivity between teams and customers across locations.

business challenge:

Shaman group faced key challenges in seamless employee communication and consistent customer engagement. Across departments—sales, service, and operations—there was a critical need for a reliable connectivity partner to enable regular customer interactions, efficient query resolution, and smooth vendor coordination.

the digital shift:

Using Vi Business Corporate Postpaid Plans Shaman Group streamlined internal coordination and enhanced customer engagement. Over two years, their digital maturity jumped to 89, revenues increased by 4X times, while mobile connections scaled up by 10X.

img
icon

voice of customer

“By enabling our ground force with Vi Business corporate postpaid plans, communication and tracking became seamless leading to enhanced productivity”

Group Shaman

Corporate postpaid plan

automotive retail

DMI score : 89

the beginning:

For Shaman Group, communication is the backbone of sales, service, and operations. Leadership sought a reliable telecom partner to ensure seamless connectivity between teams and customers across locations.

business challenge:

Shaman group faced key challenges in seamless employee communication and consistent customer engagement. Across departments—sales, service, and operations—there was a critical need for a reliable connectivity partner to enable regular customer interactions, efficient query resolution, and smooth vendor coordination.

the digital shift:

Using Vi Business Corporate Postpaid Plans Shaman Group streamlined internal coordination and enhanced customer engagement. Over two years, their digital maturity jumped to 89, revenues increased by 4X times, while mobile connections scaled up by 10X.

img
icon

voice of customer

“By enabling our ground force with Vi Business corporate postpaid plans, communication and tracking became seamless leading to enhanced productivity”

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