RCS: How Enterprises Can Leverage Powerful Messaging to Reach a Wider Audience

Introduction

The business messaging landscape has evolved over the years. SMS was once the leading communication channel for brands, known for its reliability, functionality, and universality. However, in a world where users expect immersive, interactive, and in-depth customer experiences, SMS does not suffice anymore. Today, enterprises seek effective ways to engage with their target audience and enhance customer experience.

This is where Rich Communication Services (RCS) comes into play. This next-generation communication protocol has transformed how businesses engage with their customers. The advent of RCS has created a new era where audiences are catered to with feature-rich and interactive messaging from modern enterprises.

Read to explore what RCS message is, the advantages of using RCS messaging for your business and other crucial details that will help you level up your business communication.

What is RCS Messaging?

RCS is the new industry leader in the world of enterprise communication which brings interactive and app-like features to the native messaging users on their android devices, without the users needing to download a separate application. Here, it is to be noted that while RCS refers to the technology itself, RCS messaging is a business communication tool which harnesses the power of RCS to reach out to a wider audience more successfully.

According to a Google report, there are over 1 billion monthly active RCS users in 2023. The RCS messaging market is forecast to grow from $2.87 billion in 2025 to $8.89 billion by 2030. According to another study, with the new development of Apple’s phones supporting RCS, the number of active global RCS users is forecast to reach 2.1 billion by 2026. This growth is powered by the increasing demand for interactive, personalised and secure communication.

Advantages of RCS for Business

There is a plethora of benefits of using RCS messaging for your enterprise communication. It can be used for real-time customer support, tailored marketing campaigns and for sending interactive messages with tracking links and appointment reminders. RCS is ideal for a wide range of enterprises that are on the lookout for a communication channel that is more immersive and interactive than traditional SMS.

Here are the key advantages of using RCS messages for business communication that make it a game-changer for enterprise communication: 

• Enhance Marketing & Promotions Strategies

  Enterprises can create visually appealing campaigns that move beyond plain text-based promotional messages. RCS enables businesses to use high-resolution images, videos, and interactive carousels to showcase products, services, pricing information and offers in a more compelling way. It also allows businesses to embed interactive buttons within messages that allow users to redeem coupons, avail discounts and add items to their cart without leaving the messaging app.

• Streamline Customer Support

  RCS allows enterprises to embed interactive buttons within customer service messages. This gives customers quick access to frequently asked questions, troubleshooting guides, and self-service options. RCS also offers rich media support for efficient issue resolution, where customers can send an image or video of their problems to customers agents and agents can send video tutorials and visual guides. It allows real-time chat with rich features like images, location, file sharing, interactive appointment reminders, etc., that simplifies the customer journey and boosts satisfaction.

• Enhance Order Updates and Delivery Notifications

  With RCS, enterprises can send engaging order confirmations that show the purchased items, tracking information and order details in a visually appealing manner. RCS also allows customers to access embedded maps that show real-time delivery status and location, enhancing transparency and customer satisfaction. Furthermore, it allows customers to reschedule deliveries or give specific delivery instructions through interactive buttons within the messaging app itself.

Final Thoughts on RCS: The Future of Customer Engagement

RCS is perfect for enterprises that are looking for a rapidly growing interactive channel within the native messaging environment that offers rich media and advanced analytics at an affordable price. RCS helps enterprises create new opportunities to engage their audience, drive conversions, and foster a culture of customer engagement and satisfaction.

Note that there is no ‘one channel fits all’ approach when it comes to business communication channels. Instead of utilising only one communication channel, enterprises need to seamlessly create a hybrid omnichannel communication strategy for their customer engagement. Enterprises can leverage the unique strengths of various communication channels and create a rich, immersive, and interactive messaging strategy.

Staying flexible and open to modern technology like RCS is the key to having a competitive edge in today’s dynamic business landscape.

Leveraging Vi Ads for Targeted RCS Campaigns

While RCS unlocks a rich and interactive communication channel, Vi Ads takes it a step further by enabling precision audience targeting, ensuring brands not only deliver rich messages but also reach the right audience at the right time.

What is Vi Ads?

Vi Ads is an AI/ML-driven ad-tech platform that offers advertisers access to deep consumer insights and the capability to connect with them through multiple advertising channels. By leveraging cutting-edge data science technology in a privacy-safe environment, Vi Ads empowers businesses to utilize pre-defined audience segments and activate these audiences with greater accuracy. When combined with the interactive experience of RCS, Vi Ads helps brands deliver highly personalized, targeted, and impactful campaigns.

With access to Vi Ads audience segments crafted using deep data science technology, businesses can drive hyper-relevant RCS campaigns that resonate with their audience and deliver higher engagement and conversion rates.

Key Audience Segmentation Capabilities of Vi Ads

• Demographic Targeting: Engage customers by age, gender, and other demographic profiles to deliver more tailored messaging.
• Location-Based Targeting: Drive localized engagement by reaching customers in specific regions, ideal for regional offers, store openings, or hyperlocal activations.
• Interest and Behavior Targeting: Identify and reach audiences based on their interests, preferences, and behavioral patterns for more relevant communication.
• Affluence & Device Profiling: Segment audiences by device type, brand, and price range to engage high-value customers effectively.
• Custom Cohort Targeting: Build dynamic audience cohorts combining multiple attributes, ensuring every campaign aligns closely with business goals.

Enhancing RCS Campaigns with Precision

By combining RCS’s rich, interactive media capabilities with the data-driven intelligence of Vi Ads, brands can:

• Deliver personalized campaigns — from curated offers to interactive updates that match each audience segment.
• Ensure timely and contextually relevant communication, improving engagement and response rates.
• Gain comprehensive performance insights, enabling brands to refine their strategies for maximum ROI.

For example, a financial services brand promoting a personal loan can use Vi Ads to target salaried professionals in metro cities, then deliver an RCS carousel featuring tailored loan options with a single-tap “Apply Now” CTA — creating a seamless, high-conversion journey.

Vi Ads transforms RCS from a standalone messaging tool into a precision marketing solution, helping businesses:

• Maximize engagement and conversions with hyper-relevant, data-driven messaging.
• Build trust and credibility through verified and personalized communication.
• Unlock scalable impact, powered by Vi’s vast subscriber base and advanced targeting intelligence.

With Vi Ads enhancing the power of RCS, enterprises can create smarter, more meaningful customer experiences that drive real business outcomes. Explore Vi Ads