As a business that caters to a diverse set of customers with ever-evolving needs, it is important to use effective filters to identify them, so that your marketing spends yield maximum returns. You are always looking to get ahead of the curve by leveraging insightful data.
Vi™ Customer Targeting Solution simplifies this task with precision. This intuitive tool helps you make the right strategic decisions to increase digital engagement and convert your sales leads.
Target relevant audiences through SMS and website redirects
Share informative marketing collateral such as images, videos, and slideshows via MMS
Filter and target customer segments by age, ARPU, gender, prepaid/postpaid plan, handset price, handset type (smartphone/feature phone), location (circle, city, district, pin-code), data user/non-data user, etc. to give you more precise and accurate results
Run brand promotions through automated voice calls using Out Bound Dialler (OBD)
Leverage the advantage of programmatic advertising over digital banners
Determine the best location for a new store based on segmentation
Use data to compare how your business is performing vs.competition
Understand and compare the performance of individual branches for retail chains/banks
Access location insights aggregated over a period of a time
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