OYO is India’s largest hotel network. It has grown to become the largest and fastest-growing hospitality chain of leased and franchised hotels, homes, and living spaces, in the country

Business Challenge

• OYO was looking to generate high quality business leads and improve the ROI on marketing activities by targeting potential customers with  precision

• They needed to identify different customer segments across multiple cities and create custom communication for each of these target audiences
Our Solution

• ViTM Customer targeting solution helped OYO filter customers into groups such as business executives, frequent travellers, couples, tourists, and youth

• The solution was then used to push tailored messages with attractive offers to each of these customer segments
Business Impact

• OYO more than doubled their business leads and the campaign proved to be more effective than SMS blasts, which were used before

• Their customer engagement improved, thanks to tailor-made messages that were sent out to specific customer segments

• The targeted messaging campaign resulted in improved ROI for OYO

To know more about how we can help your business, request a call back or reach out to us directly at 1800 123 123 123

Related Products

Idea

Customer Targeting Solutions

Get insights into customer behavior and preference for your business

get in touch with us

ViTM business – Mobility Platform

Find answers to your questions, pay bills, and do a lot more

log in now
let us call you

We will help you explore how our solutions can benefit your business

request a call back
chat with us

Chat with our representative

start chatting
follow us on social

Join the conversation & keep in touch with us on our social channels

contact us

For sales enquiries dial 1800123123123

For customer service dial 9920055666