Vi Business RCS: 5 Data-Backed Use Cases Driving Real Engagement

New market research highlights explosive growth in Vi Business RCS adoption:

• Global RCS traffic will reach 50 billion messages in 2025  (Juniper Research)
• India is emerging as Asia & Oceania's most significant A2P RCS market (Omdia) 
• A2P RCS will generate $4.2 billion in revenue by 2029 (Omdia) 

Unlike SMS – constrained by 160-character limits and unverified sender IDs – Vi Business RCS delivers:

• Unlimited text for comprehensive communication
• 10MB file support (PDFs, HD images, videos)
• Verified sender branding (critical for OTPs/payments)
• Message metrics (sent/delivered/opened rates)
• Native Android (no app downloads)

Why RCS? The Technical Edge

RCS complements existing messaging channels by adding unique capabilities while maintaining the universal reach businesses rely on. Here's how its technical advantages enhance customer engagement:

• Higher Text Limits

  : Unlike SMS, which cuts off messages at 160 characters, RCS lets you send as many characters as you want in a single message. Businesses communicate complex information seamlessly.

• Rich Media Integration

  : With 10MB file support (vs. SMS' no native file sharing), RCS delivers HD images, PDFs, and videos directly in-chat - matching WhatsApp's media capabilities while requiring no app download. .

• Verified Brand Presence

  : Every message displays authenticated business credentials (like WhatsApp's verified badges), building trust where SMS lacks brand verification - crucial for sensitive transactions.

• Cross-Channel Metrics

  : Track sent/delivered/opened rates across devices - providing deeper insights than SMS while maintaining WhatsApp-level engagement visibility.

• Native Platform Accessibility

  : Available in default messaging apps on Android and iOS 18 (unlike app-dependent WhatsApp), RCS reaches customers where they already communicate.

5 Industry Use Cases

1. E-Commerce & Quick Commerce

• Operational Challenges

  :Order status inquiries, cart abandonment, and repetitive customer service queries.

RCS Implementation:

• Order Confirmation & Tracking

  : Send visually branded confirmations featuring product images, downloadable PDF invoices, and clickable live tracking links (e.g., Google Maps integration).

• Personalized Promotions

  : Deliver targeted offers via scrollable carousels showcasing products, supplemented by AI-driven chatbots for instant queries.

• Repeat Purchases

  : Display recent orders in interactive carousels with one-click reordering and integrated UPI/payment gateways.

• Customer Support

  : Resolve common issues through chatbots guiding users with video tutorials or image-based FAQs.

2. Travel & Hospitality

• Operational Challenges

  : Itinerary fragmentation, last-minute changes, and inefficient support.

RCS Implementation:

• Verified Booking Confirmations

  : You can merge PDF tickets, Google Wallet passes, live flight tracking links, and calendar reminders into one unified message.

• Proactive Travel Updates

  : Automate real-time alerts for gate changes, delays, or cancellations with actionable buttons.

• Contactless Services

  : Enable mobile check-in, digital room keys, and luggage tracking through integrated URL links and chatbots.

• Local Experience Promotion

  : Share curated destination guides (PDF/embedded video) or upsell tours via visually rich carousels.

3. Banking, Financial Services and Insurance (BFSI)

• Operational Challenges

  : Low engagement with alerts, complex application processes, and phishing risks.

RCS Implementation:

• Secure Transaction Alerts

  : Send verified payment/transaction notifications with brand logos to establish authenticity.

• Payment Reminders

  : Embed calendar reminders directly within messages to reduce defaults.

• Financial Product Promotion

  : Display pre-approved loan/credit card offers in carousels with "one-tap application" buttons.

• Document Management

  : Distribute encrypted policy documents (PDF) and enable claims initiation via chatbots.

4. Healthcare

• Operational Challenges

  : Missed appointments, delayed report access, and limited post-care support.

RCS Implementation:

• Appointment Management

  : Send visual reminders with interactive carousels showing available slots and calendar integration.

• Lab Report Delivery

  : Provide encrypted test results via PDF with "speak to a doctor" quick-reply options.

• Telemedicine Enablement

  : Include doctor profiles/photos and "start virtual consultation" buttons within messages.

• Mental Wellness Support

  : Deploy chatbots for initial symptom screening, meditation video links, or therapy scheduling.

5. Automotive

• Operational Challenges

  : Service scheduling bottlenecks, EV range anxiety, and emergency response delays.

RCS Implementation:

• Test Drive & Sales Enablement

  : Showcase vehicle models via carousels with integrated "book test drive" WebView forms.

• EV Ownership Support

  : Send battery alerts paired with interactive maps showing nearby charging stations and one-tap booking.

• Service Coordination

  : Automate service reminders with service center location maps (Google Maps) and mechanic details.

• Roadside Assistance

  : Enable real-time help requests with continuous status updates (vehicle dispatch → agent ETA → resolution) via cost-effective unlimited messaging, combined with live location sharing.

Quantifiable Advantages of RCS

Industry research confirms RCS's transformative impact:

India's Market Dominance:

• Asia-Pacific's #1 RCS market with 90% Android penetration
• Projected 254M A2P RCS users by 2029
• Will generate $544M revenue (25% of Asia-Oceania) and 21B messages (33% of the region) by 2029. (Omdia Research)

• Revenue Potential

  : $4.2B global A2P RCS revenue by 2029 (Omdia).

• Unmatched Engagement Metrics

  :
• 98% open rate (on par with SMS), but with rich media resulting in 10x more interaction (Esendex).
• 90% of rich messages open within 15 minutes, and users interact with RCS content for as long as 45 seconds (RCS World 2023).
• In comparison to other channels, RCS campaigns have witnessed a 200% boost in click rate (Sinch).

• Readability Advantage

  : 35x higher read rate than email

• ROI Performance

  : Up to 1633% campaign return increase

• Conversion Advantage

  : Verified branding + rich media = higher engagement (Mobilesquared).

Conclusion

RCS enhances customer engagement by combining the universal reach of SMS with the rich interactivity of WhatsApp, while adding unique verified trust signals. Its capacity to deliver media-rich, actionable communication directly within a user’s native messaging app – without requiring app downloads – makes it a powerful addition to modern communication strategies.

Vi Business RCS Solutions provides the infrastructure and expertise to harness RCS:

• Industry-Tailored Campaigns

  : Design carousel promos, chatbot flows, and secure alerts.

• Carrier-Grade Reliability

  : Leverage Vi Business pan-India network with enterprise SLAs.

• Compliance & Security

  : Enterprise-grade encryption and PII protection.

• Rapid Deployment

  : Launch pilot campaigns within days.

Contact us today and enhance customer interaction!