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New brand positioning
Click on the image for the press release bit.ly/2AqB2k6
November 1, 2017

Headline

Vodafone announces new brand positioning

"The Future is exciting. Ready?"

Story bullets

The story

  • First brand with a progressive view of the world.
  • Focuses on the theme of optimism about the future and positions Vodafone as a modern contemporary, inspiring and future fit brand.
  • Designed to underline Vodafone's belief in new technologies and digital services playing a positive role in transforming society.
  • The logo will also appear in a new 2D design in place of a skeuomorphic 3D approach.
  • A multimedia marketing campaign will look at simple human stories of embracing technology through the eyes of Asha-Bala

Creatives

Image

GIF

YouTube links to the Asha-Bala films
International Roaming
https://youtu.be/tcPF3a2TGtk

Diabetes care
https://youtu.be/JX9Dwq1qsPc

Spokesperson Quote

Sunil Sood, Managing Director & Chief Executive Officer, Vodafone India

"India is entering a new exciting era - an era of Digital, Convergence, Big Data, IoT, Cloud, Augmented Realities, Robotics and Artificial Intelligence.

The real and virtual worlds are converging at an unprecedented pace to create a bold new Future"

Our new brand positioning emphasizes Vodafone's mission and purpose to help customers and communities adapt, navigate and prosper from the remarkable new trends reshaping the world.

At Vodafone, we are excited about the possibilities ahead and are ready to enable our customers to conquer this new

Connect with us

@ Vodafone India
indiacorpcomm@vodafone.com

Adfactors PR
teamvodafonemum@adfactorspr.com

Get more information here