Headline
Vodafone announces new brand positioning
"The Future is exciting. Ready?"
Story bullets
The story
- First brand with a progressive view of the world.
- Focuses on the theme of optimism about the future and positions Vodafone as a modern contemporary, inspiring and future fit brand.
- Designed to underline Vodafone's belief in new technologies and digital services playing a positive role in transforming society.
- The logo will also appear in a new 2D design in place of a skeuomorphic 3D approach.
- A multimedia marketing campaign will look at simple human stories of embracing technology through the eyes of Asha-Bala
Keywords
Creatives
YouTube links to the Asha-Bala films
International Roaming
https://youtu.be/tcPF3a2TGtk
Diabetes care
https://youtu.be/JX9Dwq1qsPc
Spokesperson Quote
Sunil Sood, Managing Director & Chief Executive Officer, Vodafone India
"India is entering a new exciting era - an era of Digital, Convergence, Big Data, IoT, Cloud, Augmented Realities, Robotics and Artificial Intelligence.
The real and virtual worlds are converging at an unprecedented pace to create a bold new Future"
Our new brand positioning emphasizes Vodafone's mission and purpose to help customers and communities adapt, navigate and prosper from the remarkable new trends reshaping the world.
At Vodafone, we are excited about the possibilities ahead and are ready to enable our customers to conquer this new
Connect with us
@ Vodafone India
indiacorpcomm@vodafone.com
Adfactors PR
teamvodafonemum@adfactorspr.com
