GIRL RISING AND VODAFONE FOUNDATION PRESENT A UNIQUE GAME TO BREAK GENDER STEREOTYPES

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June 25, 2018

Headline

Youth Icon Arjun Kapoor launches 'Girl Rising Game' ahead of his 33^rd Birthday

#GirlRisingGame

Vodafone Foundation and Girl Rising come together to address behaviours and mindsets that lead to perpetuation of gender-discriminatory practices by connecting with adolescents and youth using the power of storytelling.

This led to the development of #GirlRisingGame, a unique android-based Match-3 puzzle game genre to create awareness about such practices and empower users to lead change.

The game was developed under Vodafone Foundation's 'Solutions for Good' initiative that develops technology solutions for addressing social issues and creating large scale social impact.

NASSCOM Foundation is the Principal implementation partner for the initiative.

Youth icon Arjun Kapoor today digitally launched the #GirlRisingGame on June 25^th ahead of his 33^rd birthday.

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#GirlRisingGame

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Spokesperson Quote

P. Balaji, Director - Regulatory, External Affairs & CSR, Vodafone India Ltd

“Vodafone Foundation has consistently focused on harnessing relevant technology solutions for addressing critical areas of women empowerment and education. The launch of Girl Rising Game is a result of this strong commitment and a robust partnership with Girl Rising. Using gamification, it addresses the long pertaining issue of gender discrimination with the youth in a more relatable way. We are confident that convergence of technology will enable us to find solutions for many other areas of social impact.”